The National, Abu Dhabi Media's first English-language publication, is setting a new standard in quality journalism in English-language newspapers in the Middle East. Since its launch in April 2008, The National has been extensively awarded for its design, humanitarian reporting and photography. It has also quickly earned recognition from the major international news networks for the depth of its editorial coverage and balanced reporting. Each day the National reaches an influential audience of both expatriates and local Arabs across the UAE, covering the best in news, business, sport, lifestyle, arts and culture and opinion. Its extended weekend edition includes the paper’s “M Magazine”, a weekly review of what’s happening in the world of fashion, events and culture.